Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …
How to Find Executives with “Juice” On Twitter
Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.
I have used the “branding …
Personal Branding Interview: David Gelles
Today, I spoke to David Gelles, who is a reporter at The Financial Times and has been in the media industry for years, at places such as Forbes, The Miami Herald and The New York Times. In this interview, David talks about how social media impacts different types of people, how journalism and his role …
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
Personal Branding Interview: Bob Garfield
Today, I spoke to Bob Garfield, who is a columnist for AdAge and the author of his latest book The Chaos Scenario. In this interview, Bob talks about his new book, his opinion on the impact of social technologies on media, where radio and TV will end up, and his future media outlook.
What is…Make Sure You Avoid this Online Branding Fiasco
Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had. All those changes …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …
Personal Branding Interview: Pat Kiernan
Today, I spoke to Pat Kiernan, who is a New York City news anchor, appearing as the morning anchor of NY1 since 1997 and has become widely known in the City for his “In the Papers” feature. In this interview, Pat talks to us about his own career path, how to make good headline, telling …
When Does Personal Branding Become Shameless Self Promotion?
I recently wrote a post on the Viralogy Blog focusing on how non-celebrities are using Facebook Fan pages as a way to reach out and stay connected to their community. Lets face it, not everyone uses Twitter, and Facebook provides another great platform to build a fan base and promote your great content.
I personally …
Personal Branding Interview: Liz Lynch
Today, I spoke to Liz Lynch, who contributes to the Personal Branding Blog every Thursday. She is a networking strategist, speaker, author of Smart Networking: Attract a Following in Person and Online, and founder of the Center for Networking Excellence. Liz shares her thoughts on why you need to create your own personal brand to …