Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Communication & NetworkingeBrandLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship NetworkingReputation ManagementSEOSocial Media

Brand Yourself Before Someone Else Brands You

Discovering your personal brand is the first step in the personal branding process for a reason.  If you don’t know what you’re brand is then how are you going to convey it to the world?  Your brand is what you will be known for.  When your name or image is seen or heard, what will …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Paul Dunay

Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya.  In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …

Communication & NetworkingJob SearchRelationship NetworkingReputation ManagementSocial Media

Personal Brand Audit: What’s Your LinkedIn Score?

This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date.

LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How …

Brand Identity & Self-DiscoveryeBrandInterviewLifestyle & Habit BuildingSocial Media

Personal Branding Interview: Curtis Silver

Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst.  He is also a blogger for Wired.  In this interview, we discuss how technology has blended personal and professional lives, Curtis’s career, how journalists use social networks to think of stories, and …

eBrandMarketing & Personal BrandingPositioningRelationship NetworkingSocial Media

Has the Word “Humble” Changed From Web 1.0 to Web 2.0?

A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them.  Branding would be ineffective if you just did it for a single day, which is why our …

Brand Yourself AseBrandLifestyle & Habit BuildingNetworkingPositioningRelationship NetworkingReputation ManagementSocial Media

World Wide Rave with Your Personal Brand

Great video from David Meerman Scott author of the new book entitled World Wide Rave.

While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!

What is clear is that those who do something different and …

Communication & NetworkingeBrandLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship NetworkingSocial Media

Position Yourself for the Career You Want Not the Job You Have

I prefer the term career over the term job. A job is a single occurrence, while a career is something built over the course of your life.  A career is typically made up of many jobs.  Sometimes they are interrelated and other times there is no real direction, therefore there are multiple careers leading to …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Julien Smith

Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters.  Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents.  He also explains how …