Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Book ReviewsBrand Identity & Self-DiscoveryeBrandInterviewRelationship NetworkingReputation ManagementSocial Media

Personal Branding Interview: Adam Penenberg

Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company.  In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …

Communication & NetworkingeBrandMarketing & Personal BrandingPositioningRelationship NetworkingSocial Media

How to Brand Yourself Without Alienating Your Company

There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately.  I’m prone …

eBrandRelationship NetworkingReputation ManagementSEOSocial Media

Twitter Personal Branding Q + A #3

More answers to recent questions people are asking on Twitter about personal branding.

Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?

Jacob Share, @jacobshare:

Your capacity to convince people that you are what you say you are.

Ideally that means having an authentic personal brand, one that is just …

Brand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingPositioningPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Sarah Evans

Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more.  I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there.  In this interview, we talk about her personal …

FuturesMarketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

Personal Branding and the Digital Economy

The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.

Change is inevitable – growth is a choice

The world economy is in the process of going digital …