How Small Business Owners Can Grow Their Online Empire
On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking …
Schawbel Report: The Current State of Personal Branding [July 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your personal brand …
Your Friends Have An Impact On Your Personal Brand
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Facebook reveals your friends
No matter what you do, if your name is Google’d by someone that is not your friend, five of your Facebook friends are revealed (see the picture below). If you are in their network already, then you will see what they want you to see, which could be a limited …
eBranding Becomes Mandatory for Surviving the Digital Age
This post is from my article that was published on BrandChannel.com on Friday evening. It is probably the most thorough article on the topic of personal eBranding and one of my better written pieces this year. I pooled a large team of experts to give some advice from their perspective. You can find the original …
Pay $4.99 to Stand Out in the Online Dating Scene
Most people who use online dating sites try and stand out amongst the rest of the user base. Some try this by uploading multiple pictures, especially an eye-catching one, and others are specific when filling out their profile information. Males and females conduct searches and those who stand out tend to get messages from the …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
Improve Your Personal Brand With a Makeover
I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at [email protected].
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Personal branding is all about a perceived image, so the best …
A CMO’s Guide to Brand Management through Social Media
Here is my TheLadders.com column for this month:
In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is …
Claim Your Brand Name on Social Networks or Suffer
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged about this and …