Personal Brand Stereotypes #4: The Hippie Phenomenon
I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded …
Personal Brand Stereotypes #3: The Curse of the Pink Shirt
For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt. Of course women can freely wear pink shirts, but …
Good Personal Brands Triumph Over Evil When Social Media Is Involved
Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to project what …
Soon Your Brand Will Be Consumed by The Digital Universe
Typically I don’t promote my work at EMC on this blog, but today we are announcing an update to the Digital Universe Study from last year. I was able to attach many social media components to it, such as the social media press release to your right and the YouTube podcast towards the bottom of …
So You Want People to Read Your Email? A Lesson in Email Branding
I receive a lot of spam mail, as well as email messages from those who are clueless about personal branding. The strange thing is that I get more spam on this blog than my email. I just read “Akismet has protected your site from 36,927 spam comments.” Isn’t that just absurd? Don’t people know that …
The Internet Holds Your Personal Brands’ Permanent Record
Your brand cannot hide from Google (The Cover Story of Personal Branding Magazine last month). Every move you make online is kept in search engines and the only one’s that can be removed are those that you create yourself. Your blog, website, LinkedIn profile, Facebook profile, Twitter profile, Ning profile and a few others that …
What We Can Learn About Personal Branding From “The New Guy” Movie
Background on the film
The New Guy is a movie that came out in 2002, during my freshman year of College. Teenager Dizzy Harrison was the laughing stock of his high school, but his “loser” status changes when he lands a prison sentence and his inmate (Eddie Griffin) gives him a crash course in …
The Fine Line Between Saving Face and Authenticity for Your Personal Brand
Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …
Authors Corner: When Brand Name’s Go Wrong
Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.
From elementary school, …
Follow Ted Demopoulos’ Tracks to an Effective Internet Presence
When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.…