When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.
I’ve spoken about Google a lot on this blog and you’ll see it show up many more times because Google is a “people search engine.” The term “Googling” is in our culture now and hiring managers, head hunters, professors, students and just about everyone else is leveraging Google’s engine to perform background checks on their peers, family, etc.
Ted’s new book exposes a lot of what is known, but with great evidence to back it up and bring it to life. The book isn’t written like a text book, but rather a humorous and conversational piece that is easily digestible. The quote below is one of the most important points and what I’ve been preaching as well the past few months. Think of your blog as a filter, where the people that are interested in your brand will subscribe and those that don’t will go somewhere else. The power is in the one’s that take genuine interest in you.
“Your personal brand will help attract the right people, organizations & opportunities, AND repel those that are inappropriate for you.”
After reading I had a quick debate with Ted over the use of religion and politics with personal branding. My thoughts are that it may be beneficial to put those opinions out there, as you may attract more readership through being controversial and that it may stir some heating debate, which may add to the conversation.
What are your thoughts???
Anyways, I would like to thank Ted personally for giving me a sneak peak of his new eBook and if you want to learn more about Ted, his blog is a great resource.
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Ted Demopoulos has over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a “textbook failure” of a software startup, and has advised several other startups. He is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business with Shel Holtz.
Note: Ted is also sponsoring Personal Branding Magazine Issue 3
