Personal Brand Stereotypes #3: The Curse of the Pink Shirt

For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt.  Of course women can freely wear pink shirts, but when it comes to men, do you really consider them homosexuals just for putting one on?

In 2005, it was “okay” for men to wear pink in our culture. Some people are still aggressive and irritated by men who wear pink and feel they deserve to get kicked in the teeth. This discussion has surfaced on occasion and then goes back into hibernation for another generation to comment on. Just like the last post, I even found a Yahoo! Answers dialog boasting the question “Does a pink shirt on guys indicate or symbolize them as gay”?

Here are some responses:

Personal Brand - Pink Shirt

  • Guys wearing pink shirts look gay. no matter how straight they say they are, its gay. lol when gangsters and thugs wear pink im just like wow, i didnt know they were gay.. its a gay thing, thats how straight ppl let a little gay into their lives.” (Man)
  • Guys wearing pink shirts look gay. no matter how straight they say they are, its gay. lol when gangsters and thugs wear pink im just like wow, i didnt know they were gay.. its a gay thing, thats how straight ppl let a little gay into their lives.” (Man)
  • “I personally think a pink shirt on a straight guy is nothing more than proof that he is secure in his own sexuality.”(Woman)
  • “Yeah, as much as a girl wearing blue says she’s a lesbian…..The color of the clothes people wear mean nothing about their sexuality.” (Woman)

Analysis

Who is surprised that men think it’s gay, while women think it’s normal? I’m not at all. I actually never wore pink until I graduated from college. My roommate wore pink all the time and girls actually liked it. I think it worked well for him because no other guy was wearing it, so it became a differentiator of sorts. The majority of girls list pink as their favorite color and guys tend to pick blue. When a guy wears a pink shirt, girls will like it, but question their sexuality at first, even if they don’t do it intentionally. I think it’s a lot about the attitude you convey when you’re wearing the pink shirt. If you are acting “manly” and confident, I think the pink shirt might even work in your favor. On new years I wore a pink shirt and the first comment I received was “you have guts..I like that” from a girl.  If you take a step back and think, why do people make such a big deal over a shirt?  If you met a man wearing a pink shirt, would you ignore him or make fun of him?

Coming up next

In the 3rd part of this series I will go over “The Hippie Phenomenon.” When you look at someone with a tye-die shirt, a scruffy beard and a collection of Grateful Dead CD’s, I think you would consider them a hippie.  I will examine how this idea was born and the effect on these individuals over time.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

People who text their partner about nothing — a parking spot, a strange cloud, a good sandwich — may not be saying very much, but they might be saying everything that matters

People who text their partner about nothing — a parking spot, a strange cloud, a good sandwich — may not be saying very much, but they might be saying everything that matters

The Vessel

People who stay in long marriages aren’t always in love the same way they started — and for many, what develops in the middle may be the version that holds

People who stay in long marriages aren’t always in love the same way they started — and for many, what develops in the middle may be the version that holds

The Blog Herald

People who married in their early 20s often became adults inside the marriage rather than before it, and that changes what they need, what they resent, and who they are by the time they finally know themselves

People who married in their early 20s often became adults inside the marriage rather than before it, and that changes what they need, what they resent, and who they are by the time they finally know themselves

The Vessel

The older some people get, the smaller their circle becomes — and sometimes that isn’t withdrawal, it’s finally knowing the difference between company and comfort

The older some people get, the smaller their circle becomes — and sometimes that isn’t withdrawal, it’s finally knowing the difference between company and comfort

The Blog Herald

Why re-reading a book is not a waste of time

Why re-reading a book is not a waste of time

Global English Editing

Researchers reframed consumer happiness this year and the finding cuts against most of how products get positioned, the satisfaction is in the use, not the buy

Researchers reframed consumer happiness this year and the finding cuts against most of how products get positioned, the satisfaction is in the use, not the buy

The Blog Herald