Personal Branding in the Classroom?
I had a discussion with a friend late last night. He is an old roommate and is now in Japan doing his last semester of law school. While he is a regular reader of my blog, he actually finds personal branding very hard to understand. I’m still trying to determine whether that’s a factor of …
The 2009 Personal Avatar Size Reference Guide
You’ve read the 11 Rules for Best Personal Branding Results with Avatars, have a perfect image for your avatar and want to get started visually improving your personal brand online. This handy reference will help you do just that.
What you need to know before spreading your avatarMost sites only use square images
If …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
11 Rules for Personal Branding Results with Avatars
Here are the rules for personal branding to reinforcing your personal brand online:
What is the goal of your personal avatar?If your avatar is meant to help people recognize you online only, the choice of image isn’t as important as the necessity to use the same image wherever you can.
However, if your avatar …
Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …
Personal Brand Organization Tips
Okay, so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.
MonitorTons have been written about monitoring technologies for …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …