Category: Reputation Management

eBrandPersonal BrandingPositioningReputation ManagementSocial MediaSuccess Strategies

How To Create Your Personal Brand — Part 2

My post last Saturday explored how you can begin creating your personal brand through having a few great brainstorm sessions and then organizing your thoughts by creating a web. This week’s post will show you how to take the first steps into spreading your personal brand online through creating your own blog.

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Brand Yourself AsCareer DevelopmentPersonal BrandingReputation ManagementSuccess Strategies

How to Create Your Personal Brand — Part 1

My post last Saturday, highlighted how I built my personal brand from scratch and the opportunities that followed. For today’s post, I want to focus on how you can get started building your personal brand so you can receive some awesome opportunities as well.

What’s required to begin building your personal brand?

First, let me …

Book ReviewsMarketingNetworkingPeoplePersonal BrandingReputation ManagementSocial MediaSuccess Strategies

How to be Popular on Social Media

Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…

Brand Yourself AsPersonal BrandingPositioningReputation ManagementSuccess Strategies

Should Personal Branding Take a Page from Celebrity Branding?

I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”.   It started with the movie studios in the 1920s and 30s.  Studios would select talented actors and create roles for them, complete …

Career DevelopmentJob SearchPersonal BrandingRecruitmentReputation ManagementSocial MediaSuccess Strategies

It’s Not Enough to Just be a Better Mousetrap

There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”

We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …