How to Measure Your Personal Brand

  • 0 min read

Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.

Don’t believe me? See for yourself.

How do you measure your personal brand on twitter? Through comparing the number of retweets you have to others? Through how many followers you have compared to others?

How do you measure your personal brand through your blog? Through engagement, in the form of number of comments, compared to others? Through how many links you receive compared to others? Through traffic compared to others?

All forms of measurement come back to numbers, and all numbers only have value when compared to competitors’ numbers.

So my question is: is it okay that we measure our own personal brands by what we do – in comparison to other people trying to achieve similar accomplishments?

Picture of Monica O'Brien

Monica O'Brien

Monica O’Brien is an MBA candidate with years of experience in business, strategy, and technology. She currently consults start-ups in the Chicago area on establishing their social media strategies. Monica attends the Chicago Booth School of Business (at the University of Chicago), currently ranked the #1 MBA program in the country by BusinessWeek, and is one of the 2007 Chicago Business Fellows. She concentrates in Marketing, Strategy, and Entrepreneurship. Monica holds a Bachelor’s degree in Computer Science, with a minor in Physics, from Truman State University. Her blog, Twenty Set, gives career advice to young professionals. Monica writes candidly about her own experiences. She has also written for Mashable and ProBlogger, and has been featured in major publications like the Christian Science Monitor.

TRENDING AROUND THE WEB

If you think anger is what keeps us going back to outlets that make us furious, 22,743 headline tests suggest otherwise. Researchers think the real hook is the other side

If you think anger is what keeps us going back to outlets that make us furious, 22,743 headline tests suggest otherwise. Researchers think the real hook is the other side

The Blog Herald
The Daily Wire lost a third of its paying subscribers in 2025 after spending $50 million on a fantasy series

The Daily Wire lost a third of its paying subscribers in 2025 after spending $50 million on a fantasy series

The Blog Herald
NPR says more than 300,000 Washington Post subscribers cancelled after Bezos blocked a presidential endorsement

NPR says more than 300,000 Washington Post subscribers cancelled after Bezos blocked a presidential endorsement

The Blog Herald
Hillary Clinton attacked Allie Beth Stuckey in The Atlantic, which is exactly what Stuckey’s audience needed

Hillary Clinton attacked Allie Beth Stuckey in The Atlantic, which is exactly what Stuckey’s audience needed

The Blog Herald
The Bulwark turned Republican exile into a $20 million media business. Now it has to prove its community can outlast Trump

The Bulwark turned Republican exile into a $20 million media business. Now it has to prove its community can outlast Trump

The Blog Herald
Only one in four Americans now trust the news, a record low that leaves them at less than half the levels reported in Finland, Kenya and Nigeria

Only one in four Americans now trust the news, a record low that leaves them at less than half the levels reported in Finland, Kenya and Nigeria

The Blog Herald
Load more
CATEGORIES
Explore