Category: Reputation Management

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingRelationship NetworkingReputation Management

How to Create Your Personal Brand — Part 1

My post last Saturday, highlighted how I built my personal brand from scratch and the opportunities that followed. For today’s post, I want to focus on how you can get started building your personal brand so you can receive some awesome opportunities as well.

What’s required to begin building your personal brand?

First, let me …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

How to be Popular on Social Media

Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…

Brand Yourself AsCommunication & NetworkingPositioningRelationship NetworkingReputation Management

Should Personal Branding Take a Page from Celebrity Branding?

I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”.   It started with the movie studios in the 1920s and 30s.  Studios would select talented actors and create roles for them, complete …

Communication & NetworkingJob SearchLifestyle & Habit BuildingRecruitment & Job SearchRelationship NetworkingReputation ManagementSocial Media

It’s Not Enough to Just be a Better Mousetrap

There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”

We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …

Brand Yourself AsCommunication & NetworkingCorporate BrandingRelationship NetworkingReputation Management

Think Like a Brand: CEOs in Times of Crisis

Tom Peters asked employees of large companies  to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career.  The concept …

Brand Yourself AsJob SearchNetworkingPositioningRelationship NetworkingReputation Management

How Not to be a Walking Billboard

If you’ve been to a big city lately, there’s a good chance you’ve seen someone standing on a street corner wearing a sandwich board.  Usually, they’re advertising a restaurant that is a little off the beaten path, or a sale, or even a place that sells gold… cheap!

And, if you’ve been to a networking …

Career DevelopmentCommunication & Networkinggen-yInterviewJob SearchLifestyle & Habit BuildingPublic RelationsRelationship NetworkingReputation ManagementSocial MediaSuccess Story

An Audacious Way to Build an Online Brand

Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …