7 Ways to Land Great Consulting Work While In Between Jobs
It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn your …
Balancing Casualness and Formality
I just spent the past week at an industry conference, and after returning home, have come to appreciate the intricacies of personal branding and how you should conduct yourself when meeting a slew of new people, especially in a business setting.
The truth is, I am fond of people watching; I am fascinated by human …
Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
Personal Branding Interview: Brian Solis
Today, I spoke with Brian Solis, who is a globally recognized expert on Web 2.0, Social Media, and the new technology landscape. He is the Principal of FutureWorks and his new book is called “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR” which comes out on …
Michael Phelps: How To Fix Your Google CV
After his recent pot smoking incident, Michael Phelps’ Google CV went from stellar to cellar. Here’s what he can do to repair the damage.
News travels faster than everDan Schawbel’s interview with Ehud Furman explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps …
Personal Branding and Your Job Search
In the Executive Marketing courses I teach at UCLA I emphasize the importance of personal branding in today’s market environment. Personal branding is even more important in today’s job search.
Many workers have spent years building professional reputations and acquiring attributes that make them a unique executive candidate. And the workers who can articulate that …
Personal Branding in the Classroom?
I had a discussion with a friend late last night. He is an old roommate and is now in Japan doing his last semester of law school. While he is a regular reader of my blog, he actually finds personal branding very hard to understand. I’m still trying to determine whether that’s a factor of …
The 2009 Personal Avatar Size Reference Guide
You’ve read the 11 Rules for Best Personal Branding Results with Avatars, have a perfect image for your avatar and want to get started visually improving your personal brand online. This handy reference will help you do just that.
What you need to know before spreading your avatarMost sites only use square images
If …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …