Top 4 Articles Competitors Use to Outbrand You
Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.
Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.
So read on! …
Are You Absent, Invisible, a Reflection or an Impression?
You may be among us and we might not know. If you’re not blogging or at least leaving comments on blogs, not tweeting or at least re-tweeting, or haven’t posted or at least contributed to a thread on a social network: you may be present but virtually invisible to us.
That’s unfortunate if you believe …
Personal Brand and Word of Mouth – Part I
This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
The Hidden Goldmine Within the LinkedIn Companies Tab
I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.
In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …
Tips to Develop Your Personal Brand from Michael Port, Marketing Guru
The first book I read by Michael Port was Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It contains some of the most practical, actionable, and no-nonsense advice I’ve come across to authentically market yourself.
Port sees personal …
My Personal Branding Journey Part 10 – Reflecting Back and Moving Forward
This is the last post in our series where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
It’s been an amazing month sharing my personal branding journey with all of you. I have received great feedback, engaged in some interesting …
My Personal Branding Journey Part 9: Maintaining Your Brand
This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …
Distinct or Extinct: 8 Tips to Turn Mundane Projects into WOW Projects That Build Your Brand
Can you remember the last time you completed a “WOW” project? A project you’ll still be bragging and chortling 10 years from now, as Tom Peters would say? If not, rest assured that you can make your work matter – but only if you take proactive steps to make it work for you.
Every assignment…My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter
This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …
Bright Shiny Objects and Babies Like Me
I have a baby brain, even now after all these grown-up years.
A baby’s brain is exceptionally plastic, “captivated by the most unexpected events” and keen on seeing probabilities, while not terrifically impressed by certainties, per Alison Gopnik in Sunday’s New York Times.
Sounds like an entrepreneur’s brain, at least during the start up phase …