My Personal Branding Journey Part 1: The Personal Branding Kiss of Death
This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …
Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Use Personal Branding to Increase Your Sales
A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …
Personal Branding that Can Work for Anyone
Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.
The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …
Don’t Put Off Personal Branding to Focus on Keeping Your Job
Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.
They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …
Personal Branding Video | Gary Vaynerchuk
I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …
The Difference Between Being Great at Your Job and Loving Your Job
My friend Jacob currently sells ads for a web 2.0 company. He’s a beast on the phone, relentless with customers, and has the highest client conversion rate out of anyone at his office. He’s darn good at selling, but you know what? He hates it. He walks into work every morning with his head down, …
Personal Brand Taglines
I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers: the brand tagline.
For the class, I’ll be looking at taglines for cities, counties, and countries. But …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …