Your Digital DNA
Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNAAs more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …
Roger Federer and Personal Branding
In Wimbledon 2008, Roger Federer found himself down to Rafael Nadal 2 sets to none. Roger was playing for his 6th Wimbledon title in a row; Rafael was playing for his first – either way, history was going to be made.
Roger was winded, discouraged, and it seemed like a 2 sets to none lead …
Recent College Graduates Listen Up | Build Your Personal Brand
While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …
19 Qualities of The Best Handshake in the World
Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.
How important is a handshake as a way to brand yourself?People shake hands all the time.
Unless your handshake is particularly bad, people will rarely react negatively to …
Why Tactics Without Strategy is a Recipe for Networking Frustration
Are you heavy on tactics and light on strategy when it comes to networking for your business? You’ll know if you’re feeling at all frustrated that the time you’ve put in is far outweighed by the meager results you’ve gotten out.
Trouble is that when we get into this situation we think we need to …
Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
Personal Branding at Work | Best Practices
The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don’t lose out on opportunities!
Fearful to appear self-centeredHowever, many fear that promoting their personal brand will make …