When the Boss Invades Facebook
Don’t panic. It’s just a little invite from your boss. But seriously, what would you do if your boss were to find you in Facebook and sent a request to be your friend? Now, your boss will see your photos in the last …
How to Deal with a Needy Client
If you’re an agency or a consultant, then you’ve faced a needy client one time or another. You know who I’m talking about:
They call you multiple times a week to get updated on what’s going on with the project They frantically feel like the world is ending because they haven’t seen results since last…Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
Reputation Accounts For 30-70% Of Your Value
Branding on the right attributes is the difference between a leader and loser.
Before we called it personal branding, the overarching term for what society thought about you was simply your “reputation.” Of course, that society may have been your middle school classmates who always picked you last for dodge ball teams. Even if you’d …
Make Sure You Avoid this Online Branding Fiasco
Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had. All those changes …
5 Ways to Destroy Your Personal Brand
Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.
Personal branding mistakes I hope you never make1) Lying on your resume
You’ve heard it before and I’ll say it again. Whether to embellish your …
Adding “Connector” to Your Personal Brand
Much of my joy from networking comes not from what new business I can generate (okay, that is fun), but from learning about what others do and how I can connect them to the ideas, people and resources that can help and inspire them.
Generous and helpfulGood networkers are generous with sharing information and …
6 Tips to Keep a Mentor
I get messages almost daily from people who read my blog and want to meet with me by phone or in-person. As a rule, though, I won’t meet with anyone unless they have interacted with me several times, or they give me a good reason (not just “let’s chat”). I realize this may make me …
Making the Brand
The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.
Many of you are working hard to identify …
When Does Personal Branding Become Shameless Self Promotion?
I recently wrote a post on the Viralogy Blog focusing on how non-celebrities are using Facebook Fan pages as a way to reach out and stay connected to their community. Lets face it, not everyone uses Twitter, and Facebook provides another great platform to build a fan base and promote your great content.
I personally …