10 Ways to Get Fired For Building Your Personal Brand
For all of you employed readers, this post is directed at you because I wouldn’t want you to become unemployed, as you build your own personal brand. Branding has become very personal these days and the relationship we have with our companies is changing very fast, so I think it’s important to focus on what …
The Unintentionally Successful Accidental Personal Brand
For most people there is one path to recognition, status and authority—slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the exception: the Accidental Personal Brand. This is the person who …
Branded Introductions
The way we introduce ourselves and others can leave us branded. Branded either for the good and highlighting what is uniquely our strengths. Or, branded negatively by shining a spotlight on our weak areas.
Living in West Texas, when I use the term ‘branded’ I imagine cowboys or vaqueros (Vaquero Regional Note: Used chiefly in …
Linkedin Profile Organizer and Killer Traffic Tip
Linkedin announced some new functionality this week with its new Profile Organizer. Now you have the ability to save profiles, organize your connections into folders, and add notes to any or all of your connections. Pretty cool stuff!
Linkedin is currently offering a free 30 day trial for anyone who would like to try out …
Several Academic Degrees in One Personal Brand
If you have a resume with a long Education section which lists several degrees in different academic fields, and you want to know how to place them in the context of your overall personal brand while you look for a job, then maybe this blog post is for you.
What if you, say, studied marine …
Personal Brand Audit: What’s Your Online Visibility Score?
This is the fourth in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand effective and up to date. (See Part 1: LinkedIn Audit, Part 2: Facebook Audit, and Part 3: Google Audit).
What is visibility?The hallmark of a strong personal brand online is …
Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
Personal Branding Interview: Frances Cole Jones
Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …
Twitter Personal Branding Q + A #3
More answers to recent questions people are asking on Twitter about personal branding.
Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?
Jacob Share, @jacobshare:
Your capacity to convince people that you are what you say you are.
Ideally that means having an authentic personal brand, one that is just …
This May Be Too Disgusting to Read But It’s True
Last week on Oprah, MacKenzie Phillips launched her new personal brand. She is the self-dubbed, new face of “consensual incest,” according to Sunday’s New York Times.
I won’t guess what reaction you’re having to MacPhil’s latest attempt to spin a lifetime of addiction and dereliction into an Oprah book bestseller (featured for ratings, not endorsed …