Category: Reputation Management

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

Personal Branding Interview: Dr. Doug Hirschhorn

Today, I spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked …

Corporate BrandingeBrandEmployer BrandingLifestyle & Habit BuildingRelationship NetworkingReputation ManagementSocial Media

Why Would Any Company Care About Personal Brands?

With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?

Every industry along with the companies within that industry have acronyms that they use exclusively.  J.L.P. is one acronym used by well known international retail giant.  It stands for “just like picture”. And, now copycat …

Marketing & Personal BrandingRelationship NetworkingReputation Management

3 New Year’s Non-Resolutions For The Personal Brand-Building Blogger

It’s such a cliché to blog New Year’s resolutions, and no way at all to stand out. So instead I’ll bring you a list of things that hopefully other people won’t do to you and your personal brand in the coming year and beyond.

Scraping your website and stealing your content

I remember the first …

Relationship NetworkingReputation Management

What You Can Learn About Personal Branding from My Dog

People who know me are often surprised when they find out I own a Rottweiler-Australian Cattle Dog mix, Mackenzie. Although you’ve probably never heard of an Australian Cattle Dog, I’m sure Rottweiler is a familiar name – probably one with which you negatively associate.

And I know everyone says this about their dogs, but Mackenzie …

Brand Yourself AsRelationship NetworkingReputation Management

How I Built My Brand and You Can, Too

Chances are, unless you knew me personally, you’d never heard of me until September 2008 at the earliest. That’s when I became Examiner.com’s national entry-level careers columnist, even though I’ve been in the career space since 2002.

Between then and Spring 2009, I subscribed and unsubscribed to this very blog, as the importance of personal …