The Four Aces of Online Personal Branding
Many Generation Y and X folks with digital DNA are looking toward the online medium to build their personal brands. And this is without doubt a smart move on their behalf: the countless benefits and untapped potential that the Web 2.0 can offer for those serious about personal branding are too many to list. And …
Why Being ‘Media-Ready’ Matters
Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …
Reverse SEO May Save Your Personal Brand’s Bacon
We’ve all done some stupid stuff in our lives. Some of it was even recorded. And if you’re really (un)lucky, some of that has even been put online for everyone to see.
Maybe it was a youthful indiscretion. Maybe it was someone catching you off-guard. Maybe it was that time you stupidly posted eight different …
Rebranding Yourself When Your Job or Life Changes
I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …
Inbound Marketing: A Sound Strategy for Your Brand
Unless you are one of those lucky folks with a sizable budget at your disposal to invest in PR and advertising efforts in order to promote your personal or business brand (and whether you know it or not), you will in all likelihood be using inbound marketing techniques to reach your targeted audience and generate …
Why High Praise Stinks
“Perfect for Wedding Photographers” is the quote that killed my interest in Animoto Pro. My creative director had sent me a note about Animoto a couple of weeks back. I next saw it advertised on the Mashable Tech site last Sunday night, because I was trying to figure out how to teach Siri to tweet …
Share a Famous Name? How Do You Brand Yourself?
Vanessa Williams needs help with personal branding.
No, not that Vanessa Williams. She’s already famous.
Rather, Vanessa Williams (@prpeep), a PR professional in Pennsylvania. Last week, she tweeted Dan Schawbel and said, “Hey – would LOVE to see a post on personal branding for those of us who share a famous person’s name.” So, here …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …
Making Small Talk
The top three fatal errors you can make as a leader are:
Failing to leverage your market position Negotiating with irrational forces Not articulating your vision with vigorThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous part is this: you have to be right with all three rules if you …
Personal Branding and Online Reputation Management: Natural Allies
I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbulent waters of …