Oprah’s Secret To Curing Your Brand’s Bad Mood
Focus on your left toe. No, not really.
Ever been in a bad mood? Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days. Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …
Do You Look The Brand?
Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding. David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought …
Around the World at UCLA
This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation management genius and attended by a full complement of fired-up attendees from around the world. The intellectual endurance athletes hailed from Japan, Germany, Venezuela, the US and beyond.
Personal branding knows no bounds
The group’s …
Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
Dare To Do Cartwheels (No Tumbling Please)
Cartwheels are one of the basic moves in gymnastics. Practicing cartwheels tends to strengthen your upper body and helps you learn other tricks like handsprings. Firstly, you need to kick your legs into the air while pushing on the floor. If you are less confident, then use grass and a slight slope. – www.wikihow.com
4 Biggest Personal Branding Mistakes People Make
When you’re creating your personal brand, there are a few pitfalls you need to watch out for. They’re basic mistakes, but a lot of people still make them, and hurt their chances to make an impact in their job search or their campaign to boost their workplace reputation. Here are four of the biggest personal …
Bloggers: Are PR People Ruining Your Personal Brand?
As your blog becomes more influential, more people want to take advantage of that influence for their own purposes, and those purposes might actually oppose yours.
All too often, those people are PR people.
Here’s how it happens.
Most blogs have a contact form. The PR person will use that form to send you a …
How to Guest Blog Your Way to a Stronger Personal Brand
You already know how important blogging is to your personal brand, and you might be doing quite a bit of it on your personal blog to gain traction in your field.
Another important tactic to strengthen your personal brand is guest blogging. Offering your expertise on other’s blogs can help you reach new audiences and …
Shut Up!
I wish there were a better way to say this, but you have got to stop talking all the time. You know who you are. You’re the one who can answer a three word question like, “How are you?” with an essay longer than the Gettysburg address. You’re the one who takes the floor in …