Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding. David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought leaders!
Every chat we discuss four different brand related questions. The chat is only an hour so you must be fast and on be on your toes (or rather be ready with fast fingers!)
Recently we chatted about image management and brand management. Some people thought they were one in the same – so we BRANDidos (a term of endearment given to those who chat on #brandchat) decided to take the question on! In the comment section below, I would love to hear your thoughts. And, if you ever want to become a BRANDido ….becoming one is just one Wednesday chat away.
Q1: Where do you draw the distinction between Personal Branding and Image Management? #brandchat
neilmckenzphoto: Q1: I put image mgmt more in the realm of pr, advertising, dress, makeup and of course great photos. #brandchat
CASUDI: A1.Would Personal Image management (superficial) B how others see U, Personal Branding How U R (substance)? #brandchat
MikeBaltus: Q1 aren’t they two different marketing mindsets? Or do they flux in the grey area #brandchat
DavidSandusky: Q1 brand is always so marketing activity and image has no line #brandchat
ReneeCossman: Q1: I agree with @CASUDI. And would add that branding is the foundation. #brandchat
kathydodd: Q1: I think that there is some overlap – image would probably go more with PR vs. brand is more mktg. #brandchat
iangertler: @DavidSandusky @brandchat A1: Distinction btw& Image Management depends on the individual. Varies at times. #brandchat
neilmckenzphoto: Q1: Image mgmt is a subset of personal brand – sadly for some all they have is an image… #brandchat
midnitepromo: @brandchat A1. the line is drawn between my client being a personal service provider or my client being a B2B provider. #brandchat
DavidSandusky: @IanGertler Q1 or do you mean difference in how one chooses to self-promote, which is different than brand mngt #brandchat
midnitepromo: @brandchat A1. The 2 are in correlation but can be used in retrospect of complete opposite sides of the service scopes. #brandchat
iangertler: @DavidSandusky re: Q1 difference in how one chooses to self-promote, which is different than brand mngt #brandchat >@ times. No set formula.
midnitepromo: A1. Personal branding is more prevalent in building one’s distinction and presence within a competitive market #brandchat
midnitepromo: A1. While image management is primarily my focus when presence, branding and market share has already been obtained #brandchat
iangertler: Q1. Yes! Take the stars on the #Grammys. Image branding is for the show. Personal branding is connecting with fans. #brandchat
