What Your Social Media Username Says About Your Brand
While it may seem like a trivial task, choosing your username for your social media properties (Facebook, Twitter, YouTube username, Gmail username) is an important branding task. Often, your username will serve as the “first impression” a new viewer has to your brand. In an attempt to make the process easier, I’ve included my views …
Customer Service = Brand
The past few weeks have been an interesting experience and a lesson in terms of “what good does not look like” in the wonderful world of customer service. Here is the situation. I am in the midst of trying to move some retirement money around and have been doing so for the better part of …
DISCIPLINE: The Most Important Word in the English Language
Discipline is doing what you don’t want to do… in pursuit of what you want.
I’m not sure discipline can be defined any better. If things were easy to do and you were excited about doing them, you wouldn’t need to be disciplined. Here’s an interestingly fact: Success, happiness, and achievement are easy ! How …
Which Personal Page For You: about.me or flavors.me?
As if you didn’t have enough online profiles to manage already, along come personal pages. But then… maybe the fact that there’s almost nothing to manage is what makes them so appealing?
What are personal pages?Personal pages, also called personal home pages, are one page websites that are meant to be used as web-based …
How The $#*! You Say Affects Your Brand
It’s my turn to host girl’s night and my dining room and kitchen are buzzing with the sounds of my girlfriends’ laughter as we begin to open a bottle of red wine. “Is that a vase of money on your desk?” asks Victoria. “Yes, my name’s Adriana and I’m addicted to dollar slot machines. (We …
Is Your Brand Building Harder Work Than Necessary?
Trying to stand out in a crowd is not always the best way to stand out.
First, a storyI was chatting with an old friend of mine recently about his dating struggles. Or rather, struggles about his lack of serious dating.
Now in his late 30’s, single and wanting very much to start a …
Authors, Publishers – Everyone Needs to Brand
Some authors view writing books as their sole livelihood while others view the craft as an added dimension to their core business, plus a vehicle for building credibility with their intended clientele. The self-help books need to reveal great content and the reader’s attention must be drawn in for fiction. Upon achieving this, the author’s …
Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?
If you follow celebrity news or social media — and even if you don’t — you’ve likely heard about Charlie Sheen’s recent rants pertaining to the cancellation of his hit show, “Two and a Half Men,” on CBS after production was stopped due to his erratic behavior and alleged drug problem.
Sheen participated in several …
Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash
Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …