How The $#*! You Say Affects Your Brand

It’s my turn to host girl’s night and my dining room and kitchen are buzzing with the sounds of my girlfriends’ laughter as we begin to open a bottle of red wine. “Is that a vase of money on your desk?” asks Victoria. “Yes, my name’s Adriana and I’m addicted to dollar slot machines. (We all chuckle.) That’s my swear jar; I’ve had it for years. I put $1 in anytime I say the F-bomb or the word stupid.”

Given that we’re all professional women, and quite a lively bunch at that, it started a dynamic conversation about the effects cussing can have on your professional image, personal brand and job search.

You are what you say

Building your vocabulary can build your confidence. If you think of your language as a direct reflection on your personal brand and professional image, would you change anything? When’s the last time you let an F-bomb or Oh $#!* slip out in a client meeting, at a networking event or even an interview?

Just last fall one of my clients received a job offer from a media company in N.Y. When I asked the recruiter what made the difference between him and the #2 candidate, he told me the other guy had been so casual during the interview he dropped 3 f-bombs and it turned them off.

Stanford or stupid

Unless you’ve branded yourself the next Howard Stern or plan to pull off a Justin Halpren “sh-t my dad says” Twitter success, the words that you speak are judged more harshly if they’re less refined. Does this mean that to be seen as professional and polished you need to be an Ivy Leaguer? Goodness No! It simply means to keep need to keep basement language (as my girlfriend Miranda calls it) in check.

Cuss word creativity

What do you say in lieu of your cuss words? In times of need, get creative or call mom – those are my mottos as least. Mom came up with the swear jar which certainly helps to curb the cussing. She also said women should always wear lipstick. Maybe she wants your words look prettier in the event of a slip up? That or she just really wants me to get married and is throwing in single gal advice any way possible.

Clean up your vocabulary and personal brand by challenging yourself to think of creative synonyms to replace your favorite cuss words. Some of the replacements I’ve created are: toukas, malarkey, and fagezee (none of which passed the spell check).

Shut the Front Door? Open your vocabulary, and hiring managers, clients and colleagues will be more likely to open the front door for you and your friendlier vocabulary.

Picture of Adriana Llames

Adriana Llames

Adriana Llames is a veteran career coach and acclaimed author of Career Sudoku: 9 Ways to Win the Job Search Game. She is creator of “HR In-A-Box,” a Human Resources software product helping small businesses across America and a professional keynote speaker motivating and inspiring audiences with her focused programs on “9 Ways to Win the Job Search Game”, “Confessions of a Career Coach” and “Nice Girls End Up on Welfare."

TRENDING AROUND THE WEB

If you think anger is what keeps us going back to outlets that make us furious, 22,743 headline tests suggest otherwise. Researchers think the real hook is the other side

If you think anger is what keeps us going back to outlets that make us furious, 22,743 headline tests suggest otherwise. Researchers think the real hook is the other side

The Blog Herald

The Daily Wire lost a third of its paying subscribers in 2025 after spending $50 million on a fantasy series

The Daily Wire lost a third of its paying subscribers in 2025 after spending $50 million on a fantasy series

The Blog Herald

NPR says more than 300,000 Washington Post subscribers cancelled after Bezos blocked a presidential endorsement

NPR says more than 300,000 Washington Post subscribers cancelled after Bezos blocked a presidential endorsement

The Blog Herald

Hillary Clinton attacked Allie Beth Stuckey in The Atlantic, which is exactly what Stuckey’s audience needed

Hillary Clinton attacked Allie Beth Stuckey in The Atlantic, which is exactly what Stuckey’s audience needed

The Blog Herald

The Bulwark turned Republican exile into a $20 million media business. Now it has to prove its community can outlast Trump

The Bulwark turned Republican exile into a $20 million media business. Now it has to prove its community can outlast Trump

The Blog Herald

Only one in four Americans now trust the news, a record low that leaves them at less than half the levels reported in Finland, Kenya and Nigeria

Only one in four Americans now trust the news, a record low that leaves them at less than half the levels reported in Finland, Kenya and Nigeria

The Blog Herald