Category: Reputation Management

Career DevelopmentCommunication & NetworkingEducationJob SearchLifestyle & Habit BuildingRelationship NetworkingReputation Management

The Greatest Asset of Any Brand

The greatest asset of any brand: strategically anticipating and predicting the future

What television shows will Americans want to watch in the coming years?  What kind of fashions will people want to be wearing 3 to 5 years from now?  What kind of apps and capabilities will entice consumers to purchase Smart phones in the …

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?

I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.

Notice any trends?

Deborah Shane:

One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …

eBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingRecruitment & Job SearchRelationship NetworkingReputation ManagementSocial Media

4 New Rules of Personal Branding

I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …

Brand Identity & Self-DiscoveryCommunication & NetworkingRelationship NetworkingReputation Management

Can Your Brand Take the Heat Like LeBron’s?

“What should I do? Should I admit that I’ve made mistakes? Should I remind you that I’ve done this before?” LeBron James says in this video.

I don’t think so. His leaving his hometown team in a flash of anger and attitude are still too fresh for us to need reminding. Underneath it all, I …

PositioningRelationship NetworkingReputation ManagementSocial Media

3 of the Latest Tools to Discover, Monitor & Control Your Online Brand

Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.

So, as much as …

Brand Yourself AsRelationship NetworkingReputation Management

A Cup of Coffee to Good, Fast, Cheap

Following the  “Good, Fast, Cheap” rule can rapidly solidify or dissolve your brand, depending on how you prioritize the three prongs.

The “Good, Fast, Cheap” rule has long been used in industries such as construction and systems development, and is relevant for businesspeople and consumers alike. For those of you unfamiliar, here’s a quick explanation:…