Inbound Marketing: A Sound Strategy for Your Brand
Unless you are one of those lucky folks with a sizable budget at your disposal to invest in PR and advertising efforts in order to promote your personal or business brand (and whether you know it or not), you will in all likelihood be using inbound marketing techniques to reach your targeted audience and generate …
Why High Praise Stinks
“Perfect for Wedding Photographers” is the quote that killed my interest in Animoto Pro. My creative director had sent me a note about Animoto a couple of weeks back. I next saw it advertised on the Mashable Tech site last Sunday night, because I was trying to figure out how to teach Siri to tweet …
Share a Famous Name? How Do You Brand Yourself?
Vanessa Williams needs help with personal branding.
No, not that Vanessa Williams. She’s already famous.
Rather, Vanessa Williams (@prpeep), a PR professional in Pennsylvania. Last week, she tweeted Dan Schawbel and said, “Hey – would LOVE to see a post on personal branding for those of us who share a famous person’s name.” So, here …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …
Making Small Talk
The top three fatal errors you can make as a leader are:
Failing to leverage your market position Negotiating with irrational forces Not articulating your vision with vigorThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous part is this: you have to be right with all three rules if you …
Personal Branding and Online Reputation Management: Natural Allies
I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbulent waters of …
The Unhappy Tax
Are you one of the unhappy employees costing the US economy $300 billion in lost productivity each year?
Workers are producing less quantity and producing less quality since the onset of the new American depression, a mental health epidemic whose onset is now tracked to January 2008 by both Gallop and Harvard researchers.
Employees sit …
Writers Need to Promote Themselves, or Go Unread
Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.
Ev-ver.
Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …
Buy Early, Sell Late
No, I’m not talking about how to manage your stock portfolio. I am talking about structuring your day to be successful.
Cutting-edge neuroscience data is about to be revealed in a new book, Willpower: Rediscovering the Greatest Human Strength, by Roy F. Baumeister and John Tierney. A collection of recent, rather shocking studies prove that …
Speaking as an Expert Makes You One
I had been writing for seven years before I finally decided to call myself a writer. Even so, I was unsure. I wasn’t “A Writer.” I was an “Oh, I’m also a writer. . .?” (You know that annoying way people put the question mark at the end of a statement? I did that for …