Personal Branding Through Email
Personal branding can play a pivotal role in your professional life, whether you are applying for a job, applying for school, or trying to gain new clients. If people like your brand, they will be more apt to help you or become business partners. If they don’t like your brand, don’t …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
The Personal Media-Morph…
…I Should Find You in Text, Video, Audio and More
The Internet. Isn’t it grand? So much information. Day and night. In all forms – be it the text of a New York Times article, a “How to Cut Your Own Hair” video on YouTube, or the rumblings of a comedian and celebrity chef on …
7 Tips For Modeling Your 2012 Personal Branding Success
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already built strong personal brands.
Avoid the temptation to constantly reinvent the wheel. Look around you for examples of marketing and personal brand building success that you can model and adapt.…
7 Universal Design Tips for Stand-out Personal Branding
Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.
The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.
At a glance, prospective clients,employers, and …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …
Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …