Category: Marketing

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7 Universal Design Tips for Stand-out Personal Branding

Design plays a crucial role in building your personal brand; use the 7 universal design tips to help your brand stand out from the competition & ensure your messages get read.

The appearance of your personal branding messages determines whether or not they will be noticed, read, and remembered.

At a glance, prospective clients,employers, and …

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7 Writing Tips for Small Business Owners

The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.

The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …

Career DevelopmentJob SearchMarketingPersonal BrandingPositioningSuccess Story

Job Seekers: Enhance Your Brand by Showing Your Skills

The job search isn’t what it used to be. That’s for sure.

In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.

In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …

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Best Practices for One Sheet Personal Brand-Building Success

One sheets are essential personal brand-building tools for authors and self-employed professionals.

They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.

One of the best ways you …

InterviewmagazineMarketingPeoplePersonal Branding

Personal Branding Magazine Issue 18 With Clayton Christensen!

Personal Branding Magazine – Volume 5, Issue 2 Brand Innovation

Summary

Volume 5, Issue 2 focuses on how to innovate and cause disruption in your industry. Clayton Christensen, featured in our cover story, is a pioneer when it comes to teaching companies how to build and maintain a successful enterprise through innovation. “Disruption innovation,” a …

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Writing Tools, Part 1 – Why Authors Need iPads

An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.

I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …

Corporate BrandingEmployer BrandingMarketingPeoplePersonal BrandingReputation ManagementSocial Media

Avoid Using Your Employer’s Name in Your Twitter Account

Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.

Let’s say you work for Lamplighters Lighting Solutions and you launch …