Personal Branding Through the Eyes of a B2B Marketer
Today, I spoke with Dianna Huff, who gives us a unique perspective on personal branding through the eyes of a B2B communications expert, whose been in the marketing game for years. We discuss traditional and new marketing tools that can be used for businesses, as well as individuals, to maximize brand strength. Dianna reminds us …
Grow Your Brand Inside a Company and Then Break Free
Today, I spoke with Peter Kim, whose had a very inspirational career, starting at Puma, then Forrester Research and now he’s broken away to help lead a new startup. I met Peter at the beginning of this year and we finally got around to this interview. Peter shares some great perspectives on what it takes …
By Not Having a Website You Lose Brand Equity Every Second
There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).
For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:
increase the PageRank of your…Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Magic Johnson Reinvents His Brand From Basketball to Business
Branding Magic Johnson
When I think of Magic Johnson, the following words come to mind:
Lakers – He took the Lakers NBA team to many championships. Basketball – He played basketball for most of his life. HIV – While playing basketball he was diagnosed with HIV. Philanthropy – He founded the The Magic Johnson Foundation.…Personal Brands Are More Successful in Diverse Teams
Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity. For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand. One of the main conclusions you’ll …
College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at …
Communicate Your Personal Brand Effectively or Suffer
Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer. She studies and writes about how people communicate in the workplace and, more or less, in general. I think the most important skill is communication, through writing or between people. Think of all the emails you …
The Road to Me 2.0: Be the Commander of Your Career
[youtube=http://www.youtube.com/watch?v=Fp_9NmFKjkM]
Subscribe to my podcast series
I’ve been patiently waiting for months to tell you my main message in Me 2.0: Build a Powerful Brand to Achieve Career Success. I’ll be speaking about this message for the rest of my life and it flows throughout my entire book, as well as all my forthcoming presentations. …