A Journey into the Mind of a New York Times Reporter
Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times. I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.
What is your …
Personal Branding In Personal and Work Situations
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I get asked by a lot of press, friends, former colleagues and blog readers about how I maneuver my personal brand, from my full-time position at EMC and everything I do outside of work. People always wonder how to brand yourself in certain situations, while still remaining true to yourself, …
Need a Source of Inspiration to Stand Above the Poor Economy?
Today, I interview John Seabrook, who is a writer for The New Yorker and book author. The theme for today is inspiration. I think everyone needs some inspiration in their lives to get them through the good and bad times. The problem many people have is that they don’t know where to find inspiration, in …
Conquer Fear and Add the Leadership Attribute to Your Brand
Today, I interview Larina Kase, who is a speaker and New York Times bestselling author. Today, the topic is conquering fear, rising to the occasion and obtaining leadership skills. It’s challenging to break yourself out of your comfort zone and try new things, especially when it’s in our DNA. Larina is going to explain how …
Learn How to Brand Yourself From a Rabbi!
Today, I interview Rabbi Levi Brackman about what Judaism can teach us about personal branding and how to become more successful in business. We talk about how “spiritual entrepreneurship” and how you can take concepts in the Torah and apply them to real life business situations. I also asked him questions about perception and Jewish …
Interview With a Coca-Cola Executive About Personal Branding
Today, I spoke with Jerry Wilson, who is an executive with The Coca-Cola Company, which is the leading global brand. During this conversation we touch on the basics of personal branding, how both Coca-Cola and Jerry have built their brands co-jointly, how to build your brand whether you’re a college student or CEO and how …
When Your Personal Brand Becomes a Commodity You LOSE
You can’t market your brand if it’s a commodity. Instead, people with empty pockets (a low hiring budget) might take pity on you and offer you something. A commodity has no differentiating traits or skills and cannot command a premium price (compensation). Also, when you are branded as a commodity, you have negative job security, …
Do You Need a Company or Product to Brand Yourself?
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Personal branding is starting to be discussed more and more in the blogosphere and in the real world, which is awesome, but I think some of the messages out there are misleading. The latest threat to this topic comes from a Mediabistro event starring Gary Vaynerchuk, Loren Feldman and Julia …
Interview With a Former EVP of Walt Disney World Resorts
Today, I speak with the ever insightful and knowledgeable Lee Cockerell, who was an Executive Vice President of Walt Disney World Resorts. He is now retired and got his first book published, called Creating Magic. Believe it or not, he is using many social media tools, including his own blog and Twitter! My friend Greg …
You Have to Sacrifice Today to be More Successful Tomorrow
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Personal story
When I was younger, I realized that I couldn’t have everything I wanted immediately. Instead, I knew I had to work as hard as I could for the future. During my sophomores year of College, I told myself “it’s going to be near impossible to get a …