By Not Having a Website You Lose Brand Equity Every Second

  • 0 min read

There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).

For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:

  • increase the PageRank of your website
  • get traffic to your website
  • convert web article readers to website readers
  • find out whose interested in your services
  • build a list through your blog or email newsletter
  • sell products and services
  • measure the effectiveness and reach of your article
  • get other opportunities to write

The list goes on!

When you include your bio in a blog post or article, always include a website. If you haven’t started a blog or traditional website, then link to your LinkedIn profile or Twitter account. If you have no web presence, then start working on this this Thanksgiving weekend. You are at a real loss if you keep marketing your personal brand, without advancing the equity in your eBrand. Links to domains you own are more significant than links to social networking sites because they are in your complete control. When you link to a LinkedIn profile, you are helping LinkedIn, and not as much yourself.

Next time you write your bio, make sure it includes a link to a site you own.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

Psychology says older adults who scroll the most in the evening usually aren’t the loneliest people in the house. They’re often the ones who found it, quietly, the safest substitute they have left for calling someone directly.

Psychology says older adults who scroll the most in the evening usually aren’t the loneliest people in the house. They’re often the ones who found it, quietly, the safest substitute they have left for calling someone directly.

The Blog Herald
People who feel like they’re “too much” for every partner they’ve had usually aren’t — they’ve just been with people who wanted less of them than they deserved

People who feel like they’re “too much” for every partner they’ve had usually aren’t — they’ve just been with people who wanted less of them than they deserved

The Vessel
Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing
Commercial body sprays may smell harmless, but the synthetic chemicals they contain have been linked to hormone disruption and serious health risks

Commercial body sprays may smell harmless, but the synthetic chemicals they contain have been linked to hormone disruption and serious health risks

The Vessel
People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

The Vessel
Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

The Vessel
Load more
CATEGORIES
Explore