Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
Me 2.0 is Officially Out Today – Purchase Your Copy Now!
Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites. You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …
Road to Me 2.0: Free 52 Page Complete Blogging Guide!
As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value. I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …
Personal Branding Interview: Eric Kuhn
Today, I spoke with Eric Kuhn, who is a new media consultant and journalist. His current client roster includes both CBS News and the NBA and he also blogs for The Huffington Post. In this interview, Eric walks us through how he’s been so successful at a young age, the opportunities available in the media …
Road to Me 2.0: The Book’s Introduction Revealed
This is the complete introduction for my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 7). Me 2.0 is already available for purchase and will hit book stores on March 31st, but my promotional plan is still targetting April 7th. The book, as well as myself, was recently cited …
Personal Branding Interview: Wendy Gelberg
Today, I spoke with Wendy Gelberg, who is the author of The Successful Introvert. In this interview, Wendy talks to us about introverts, how technology helps introverts become more extroverted, the difference between introverts and extroverts, the pros and cons of being introverted in the work place and various strategies that can help introverts become …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …