Personal Branding Interview: Laura Ries
Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, …
Personal Branding Interview: Steve Farber
Today, I spoke with Steve Farber, who is the president of Extreme Leadership and author of the new book Greater Than Yourself: The Ultimate Lesson of True Leadership. In this interview, Steve talks about helping other people instead of self-promotion, why personal brands don’t scale, his leadership cycle theory, and networking.
A lot of people…Personal Branding Interview: Julia Angwin
Today, I spoke with Julia Angwin, who works for the Wall Street Journal and is the author of Stealing MySpace. In this interview she talks to us about her new book, the story of MySpace, how it compares to Facebook, and if MySpace is safe for kids.
What is unique about the story of MySpace?…Webinar: How to Use Social Media to Find a Job in This Recession
You’ve received a lot of free advice on this blog over the past few years, and some of you have even subscribed to Personal Branding Magazine or listened to Personal Branding TV. Before my new book, Me 2.0, hits bookshelves internationally on April 7th, I’m going to be holding a one time only webinar to …
Personal Branding Interview: Nick Corcodilos
Today, I spoke with Nick Corcodilos, who is the host of Ask The Headhunter and author of Ask The Headhunter: Reinventing The Interview to Win The Job. As a headhunter with years of experience, Nick reveals a lot of very interesting information to us in this interview. He talks about what he uses to source …
Personal Branding Interview: Steve McKee
Today, I spoke to Steve McKee, who is a marketing expert, BusinessWeek.com columnist and author of the new book, When Growth Stalls. In this interview, Steve talks about how companies can sustain growth during the bad economy, and how people can develop their careers. Steve shares research from his book and then talks about entrepreneurship.…
Personal Branding Interview: Lewis Howes
Today, I spoke with Lewis Howes, who just published his own book on LinkedIn called LinkedWorking and is famous for his high aptitude as a LinkedIn user. He knows all the ins and outs of building LinkedIn groups and has leveraged the power of these communities to starts events with thousands of attendees. In this …
Personal Branding Interview: Samantha Ettus
Today, I spoke with Samantha Ettus, who just launched her new online video series called Obsessed TV, in collaboration with Gary Vaynerchuk. Samantha has had bestselling books, done interviews with celebrities and has been on TV many times. In this interview, she talks to us about her new show, how she’s able to get in …
When Personal Branding, Social Media and Human Resources Collide
Personal branding is all about positioning yourself as favorable to corporate recruiters, while HR’s job is to hire the top talent, position the company as the best place to work (employer branding), figure out benefits packages for employees and much more. Social media has changed the way applicants and recruiters communicate with each other and …
Personal Branding Interview: Marshall Goldsmith
Today, I spoke with Marshall Goldsmith, whose been featured on this blog before and in the current issue of Personal Branding Magazine. Marshall is a huge advocate for personal branding, as he’s spent his career building the brands of Fortune 500 CEO’s. His latest book is called Succession: Are you Ready and in this interview, …