Personal Branding Interview: Robin Koval
Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small. In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …
Personal Branding Interview: Jim Champy
Today, I spoke with Jim Champy, who is the Chairman of Perot Systems, a New York Times bestselling author and the author of a new book called INSPIRE!. In this interview, Jim talks about how we can inspire customers, how companies can keep their employees motivated during a recession, the importance of authenticity and transparency, …
Personal Branding Interview: Phil Town
Today, I spoke with Phil Town, who is the #1 New York Times bestselling author of Rule #1 and the upcoming author of Payback Time, which debuts in September. In this interview, Phil tells his own story of how he’s build his personal brand to be what it is today. Also, he gives you the …
Personal Branding Interview: Pamela Slim
Today, I spoke with Pamela Slim, who is the author of Escape From Cubicle Nation, a book that just came out today, which is also the name of her blog. In this interview, she discusses a lot of interesting aspects of entrepreneurship. She talks about how not everyone can be an entrepreneur, how entrepreneurship has …
Personal Branding Interview: Katharine Brooks
Today, I spoke with Katharine Brooks, who is the director of Liberal Arts Career Services at The University of Texas at Austin and author of You Majored In What? In this interview, Katharine talks about how college students should select a major, the fact that your major isn’t your career, questions college students ask her, …
Personal Branding Interview: Harry Paul
Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy. In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…
Personal Branding Interview: Michael Roberto
Today, I spoke with Michael Roberto, who is a professor of management at Bryant University and author of the Know What You Don’t Know. In this interview Michael talks to us about solving problems and how companies can solve problems before they even occur in the future. He also touches upon the reason why companies …
Book Giveaway: They Don’t Teach Corporate in College
My good friend and fellow career expert and spokeswoman, Alexandra Levit, has released a revised edition to her book, They Don’t Teach Corporate in College, which is a mandatory book for any college student who has fears of graduating and stepping into a real “business” world environment. Most students that enter the workforce are unprepared …
Personal Branding Interview: Brian Clark
Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog. Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview. He talks about the common mistakes people make when writing and commenting on blog posts, the most important …
When Passion Meets Expertise Your Brand Succeeds
The more and more I reflect upon how I’ve used social media to grow my own personal brand (as well as observe others), the more I’ve come to realize that there are two things that are required for success: passion and expertise. Passion is your excitement and enjoyment around a certain activity that interests you …