Two Key Content Marketing and Social Media Ingredients
Spiro Pappadapolous is a speaker and consultant for restaurateurs and small business owners looking for ways to enhance their revenue through social media and emerging technologies.
In a recent blog post, Spiro pointed out an important personal branding lesson:
“You are marketing to humans.”…
Twitter and Facebook: Some New Stats, Tricks and Tips
Twitter adoption has continued to increase at a steady pace, and Facebook is quickly becoming a key marketing tool. Here are some new Twitter stats (Pew Research), and some Facebook (All Facebook/Vendorshop) tricks and tips:
Twitter:
In 7 months, overall Twitter adoption has increased by 5%. Twitter usage amongst all online adults had leapt to…Twitter Tips for Positive Word of Mouth
Word of mouth marketing is gaining in popularity as the “oldest form of advertising” reaches warp speed online and other people’s opinion and feedback before trying out a product or service are readily sought. People are getting smarter – they don’t easily get led by advertising and marketing claims that a company makes. More and …
Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…
Twitter Personal Branding Q + A #12
Responses to recent tweets by people about personal branding and LinkedIn, getting started, blackhat SEO and more.
Daniel Hallqvist, @hallq, twittered: Just reached 500 connections at Linkedin, next one make me a “+500.” Good or bad for personal brand?
Jacob Share, @jacobshare: Daniel, it depends what your personal brand is but in general, it is …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
The Impact of Your Personal Brand
Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.
Cheating the system to create an imageFor many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …
Social Networking Late Arrivals are Costly and Not Fashionable
Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
What’s Your Mission Statement?
When we typically discuss a mission statement, it is associated with some sort of enterprise or organization. In the digital age, I see the need for a personal mission statement becoming a necessary ingredient for one’s personal brand portfolio. In other words, who are you and what do you stand for? Beyond what you do, …