Two Key Content Marketing and Social Media Ingredients

  • 0 min read

Key Ingredient #1: Always remember that you are marketing to humans

Spiro Pappadapolous is a speaker and consultant for restaurateurs and small business owners looking for ways to enhance their revenue through social media and emerging technologies.

In a recent blog post, Spiro pointed out an important personal branding lesson:

“You are marketing to humans.”

Of course, we all know this…but the content we delineate into our marketplace often proves otherwise.

Spiro points out the following: “Social media is not a broadcast medium, it is an interaction medium.” He notes the importance of participating in the conversation without selling all the time: “Share valuable information, share others ideas and services, say thank you, and root others on. Be a friend, a champion, and true to your beliefs. That is being human, being social, and being genuine.”

Key Ingredient #2: Just be clear and honest

Marketing Experiments, powered by MECLabs is an expert resource in optimizing marketing communications. In a recent webinar, the team turned to their research to uncover what kind of copy converts the most.

Presenter Flint McGlaughlin gave attendees an easy-to-remember rule of thumb: “Clarity trumps persuasion.” So, here’s the secret to great copy: Be clear and honest.

In the end, great content + social media = customers

Picture of Wendy Brache

Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.

TRENDING AROUND THE WEB

What your vocabulary reveals about your habits of attention

What your vocabulary reveals about your habits of attention

Global English Editing
A neuroscience lab found that the switch from deciding to do something to simply doing it happens in a single moment, which is the moment most writers spend their lives trying to catch in other people

A neuroscience lab found that the switch from deciding to do something to simply doing it happens in a single moment, which is the moment most writers spend their lives trying to catch in other people

The Blog Herald
I spent years trying to become more self-aware. Nobody warned me that sometimes insight just gives your loneliness better vocabulary

I spent years trying to become more self-aware. Nobody warned me that sometimes insight just gives your loneliness better vocabulary

The Vessel
People raised by emotionally distant parents often become excellent at reading rooms and terrible at asking directly for love

People raised by emotionally distant parents often become excellent at reading rooms and terrible at asking directly for love

The Vessel
Parents who feel strangely sad when their children become independent aren’t always being clingy — sometimes they’re quietly mourning a version of family life that can’t come back

Parents who feel strangely sad when their children become independent aren’t always being clingy — sometimes they’re quietly mourning a version of family life that can’t come back

The Vessel
The words people choose under pressure — and what they signal to others

The words people choose under pressure — and what they signal to others

Global English Editing
Load more
CATEGORIES
Explore