Twitter adoption has continued to increase at a steady pace, and Facebook is quickly becoming a key marketing tool. Here are some new Twitter stats (Pew Research), and some Facebook (All Facebook/Vendorshop) tricks and tips:
Twitter:
- In 7 months, overall Twitter adoption has increased by 5%.
- Twitter usage amongst all online adults had leapt to 13% (from 8%).
- Men are more likely to use Twitter than women. In fact, the male demographic has doubled in size to 14% (from 7%).
- Urban dwellers are more likely to use Twitter than suburban or rural dwellers.
- Twitter is most popular among those under the age of 30, but the fastest growing demographic is 25-34-year-olds–which has doubled since late 2010.
- College graduates are more inclined to use Twitter than those without a degree.
- Almost all Twitter users own a mobile phone.
Here’s a fantastic infographic from Social PR agency Column Five Media, based on Pew Research data:
Facebook:
From All Facebook, here are 6 tricks and tips to help you take advantage of the marketing potential of Facebook:
- Dan Zarella, KissMetrics and other top sources suggest optimal posting times to be in the middle of the day–when several time zones can participate in the discussion.
- 70% of interactions occur within 60 minutes of a post for many of the biggest brands and top pages on Facebook. It seems the bigger the brand, the more important is the timeliness of a post.
- Posts and comments drive rankings, so if you have a business page on Facebook, work on engaging your fans by getting more “likes” and comments. The most engaging page on Facebook? Jesus Daily with over 1.7 million interactions.
- According to recent data from Vendorshop, a Facebook “like” doubles a person’s willingness to purchase something from a Facebook store.
- Placing ads in the stream increases engagement by 10-20 times.
- Sponsored stories are the way to go. Metrics currently show they’re 50% more effective than other types of ads.
