Tag: Brand Attributes

Brand Yourself AsCommunication & NetworkingCorporate BrandingRelationship NetworkingReputation Management

Think Like a Brand: CEOs in Times of Crisis

Tom Peters asked employees of large companies  to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career.  The concept …

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How Not to be a Walking Billboard

If you’ve been to a big city lately, there’s a good chance you’ve seen someone standing on a street corner wearing a sandwich board.  Usually, they’re advertising a restaurant that is a little off the beaten path, or a sale, or even a place that sells gold… cheap!

And, if you’ve been to a networking …

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You Don’t Need to be an Expert to Build Your Personal Brand

According to my blog archives, I have been blogging for exactly 1 year.  For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.

Looking back, there are a lot of things that I feel I could have done better.  …

Career DevelopmentCommunication & Networkinggen-yInterviewJob SearchLifestyle & Habit BuildingPublic RelationsRelationship NetworkingReputation ManagementSocial MediaSuccess Story

An Audacious Way to Build an Online Brand

Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …

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50+ Tips to Brand Yourself Online

Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.

General purpose Show your expertise as much as possible. Publicize your brand-related successes and achievements. Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.…
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Right Message, No Results? Why Audience Matters and How to Find The Right One

Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.

He writes: “I feel my presentation is adequately polished, I follow up …