The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Brand Yourself for the Job You Want in Three Years
Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible.
Since you’re reading this blog, you’re probably …
11 Rules for Personal Branding Results with Avatars
Here are the rules for personal branding to reinforcing your personal brand online:
What is the goal of your personal avatar?If your avatar is meant to help people recognize you online only, the choice of image isn’t as important as the necessity to use the same image wherever you can.
However, if your avatar …
Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
President G.W. Bush: The Brand Challenge
He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …
Positioning Your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog (thank you again Dan for the opportunity!), I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, …
Can You List Your Personal Brand Attributes?
I think one of the more useful exercises in personal brand discovery is listing your brand attributes. How do you describe your personal brand? Today, I want to quickly go over the reason for choosing various attributes (personality adjectives, qualities), by using myself as an example. I want all of you to write down at …