Brand Yourself for the Job You Want in Three Years

  • 2 min read

Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible.

Since you’re reading this blog, you’re probably on the right track. You’re getting your branding in place, and will
hopefully have plenty of time to develop your brand so it’s there when you need it.

But when you’re forming your personal branding strategy, are you focusing on branding yourself for the job you want right now? Or are you looking further ahead?

There’s a well-known saying that employees should “dress for the job they want, not the one they have”. It implies that by dressing like employees in higher positions, you’ll send a subtle signal to your boss that you should be promoted as well.

This applies to personal branding as well. You should form your personal branding for the job you want in three years, not the job you have right now.

Why three years?

When your goal is three years in the future, you have time to actually plan a strategy to get where you want to go. You don’t need to throw your personal brand together – in hopes you’ll luck out and project exactly the kind of image your potential employer needs. (Because most of the time, you won’t get lucky.) You can objectively ask yourself what you want to achieve, and figure out what it will take to get there.

When you brand yourself for three years in the future, it makes life a lot easier. You can admit at the beginning that you have a lot to learn, and write about what you’re doing to gain knowledge. It gives you plenty of time to develop your style, and hide those awful first posts on your blog. By working hard, you can even become a leading voice in your field.

Since you have a long-term goal, you don’t have to kill yourself trying to build your brand immediately. Instead, you can steadily chip away at it, with each small step getting you closer to your goal. This will lower the risk of burning out and abandoning the effort entirely.

Plus, you have time to develop genuine relationships with the movers and shakers in your field. If you don’t need their help immediately, you can relax and just concentrate on connecting with them. This gives you a chance to provide value by commenting on their blog, alerting them to good articles they should read, and supporting their projects. Then, when you’re looking for a new opportunity, they’ll be happy to help.

Increase the chance that your dream job will come to you

With a longer-time frame, it also increases the chances that your dream job will come to you. An employer could read something you’ve written, and realize you’re the perfect person for their company. A connection could hear about an opportunity, and tell the hiring manager you’re the perfect person for the job. Or someone could come across you on the Internet, and hire you for a speaking or consulting gig. If any of those happen, you’re in a much better bargaining position than if your resume is just part of a pile.

That doesn’t mean it will necessarily take three years to achieve your goal. You could do it in two years, or less than one. Your personal branding efforts will work for you from the moment you start them. When you plan further ahead though, it’s much easier to figure out what you need to do to get there – and actually make it happen!

Picture of Katie Konrath

Katie Konrath

Katie works with Fortune 500 companies to help them generate new ideas based on consumer insights at leading innovation company www.IdeasToGo.com. She’s worked with creativity guru Edward de Bono and uncovered new ideas across North America and Europe. Prior to that, she earned a Masters degree in Creativity and Innovation from the Institute for the Design and Development of Thinking in Malta, was certified as a Lateral Thinking trainer, and studied at the TRIZ Institute in St Petersburg, Russia. She writes the leading innovation blog, GetFreshMinds.com.

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Load more
CATEGORIES
Explore