Laundry List | Why You Should Create Your Personal Brand
The choice to build my personal brand was one of the best I’ve made in my life. Here are just some of the ways that building your personal brand can help you get what you want.
Increase your chances of success for reaching your self-defined goals. Shorten your timeline of how long it takes to…Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah
Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.
He tells it best:
10 lessons we can learn from Bernard Lachance’s inspirational success<
Believe in yourself<
Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …
How to Translate What You Do Into What’s In It For Others
Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”
What’s often lost in the translation, what others aren’t understanding …
‘Miss California’ Personal Branding Winners and Losers
I live in Los Angeles and I’m a native Californian. I love living here – I was born in Southern California, where I live now. I’ve also lived in San Francisco – what a magnificent city! As a Californian, my ears perked up when I saw out of the corner of my eye last week …
Don’t Trust Spell Check to Safeguard Your Personal Brand
If part of your personal brand strategy involves blogging, you’ve probably run into publishing regret once or twice.
I’m not talking about the publishing regret that comes from writing something snarky online and having it come back to bite you when you’re applying for your next job. I’m talking about the embarrassing typo mistakes that …
How To Transition or Expand Your Brand to Two Topics
I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …
Personal Brand Excellence
In the business and marketing world, brand excellence is the cumulative result of real-life actions taken by the company to support what the brand stands for. Brands often compete for Brand Excellence awards in their industries to firmly establish that they do in fact exemplify the “Gold Standard”.
“If you want to achieve excellence, you …
Stereotypes Can Derail Your Personal Branding
Some weeks ago, the mother of a childhood friend brought up politics to my mother during a run-in at the grocery store. “Oh, I know how you voted,” she said with a knowing smile and a wink. “You’re a good person.”
Keep in mind that despite being on friendly terms with this other woman for …
A Personal Branding Overview in 5 Short Video Clips
Whether you’re new to personal branding or have already built a strong brand, there’s something for everyone in the personal branding video playlist below.
The 5 clips run just over15 minutes in total. Enjoy.
The primary element in developing your personal brandWatch: Kaplan Mobray: 10Ks of Personal Branding
The 3 fundamentals of a good…A Simple Networking Meeting Checklist
As a consultant, I am constantly going on informational/networking meetings to convince clients to hire me. Through these experiences, I’ve learned a lot about how to conduct a networking meeting.
Here are six tips I have for managing networking meetings:
Be persistentIt’s not easy, but I get meetings with many CEOs and other executives …