Tag: Brand Attributes

Brand Yourself AsCareer DevelopmentCommunication & Networkinggen-yLifestyle & Habit BuildingPublic RelationsRelationship NetworkingReputation Management

Live in the Moment Because it’s Never too Late

I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms.  She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent.  Times are tough, and her firm is going to have a massive layoff next week, and she might be …

Brand Yourself AsCommunication & NetworkingeBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation Management

The Lost Opportunity Costs of Not Creating Your Personal Brand

Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …

Brand Yourself AsCorporate BrandingRelationship NetworkingReputation Management

Re-Branding is More Than a Logo Change

In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?”  What bubbled up was  “re-branding”.

Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …

Brand Yourself AsCommunication & NetworkingJob SearchLifestyle & Habit BuildingPositioningRelationship Networking

Focus on What’s Next

Last week, at the World Innovation Forum, the words of one speaker really stuck with me.

“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”

By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …

Brand Identity & Self-DiscoveryeBrandeventsguest postNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

All in all, last Friday was probably a good day for Dan Baum.

The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

At 1:46pm on May 8, Baum …

Brand Yourself AsPositioningRelationship NetworkingReputation Management

Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand

Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?

In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …

Communication & NetworkingLifestyle & Habit BuildingRelationship Networking

The Importance of Self-Assessment

“The unexamined life is not worth living.” Socrates

I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …