Tag: Brand Attributes

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Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza

During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.

“I’m thinking T-Bone,” says George.

x

“But there’s no T in your name!” exclaims Jerry.

Not surprisingly, when George …

Brand Yourself AsCommunication & NetworkingPositioningRelationship Networking

Up Your Personal Brand Game

I was reading an article today about the two tech giants Google and Microsoft.  The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.

Dominance and perseverance

Google was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …

Communication & NetworkingNetworkingRelationship Networking

Why Listening is the Most Powerful Personal Strategy You Can Use

Getting support from others is less about showing how fabulous you are. It’s more about showing them you know how fabulous they are. According to personal and professional development expert Brian Tracy in The Power of Charm, acceptance, appreciation, approval, admiration, and attention are key behaviors that make others feel more important and help win …

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingRelationship NetworkingReputation Management

How to Create Your Personal Brand — Part 1

My post last Saturday, highlighted how I built my personal brand from scratch and the opportunities that followed. For today’s post, I want to focus on how you can get started building your personal brand so you can receive some awesome opportunities as well.

What’s required to begin building your personal brand?

First, let me …

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Strengthen Your Personal Brand by Leveraging It to Help Others

If choice overload for evening activities was a challenge living in New York City for so many years, I definitely don’t have that problem now that I’m living Florida. For reliably good entertainment, my husband and I find ourselves quite regularly at the Naples Philharmonic, five minutes from home and with a great track record …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

How to be Popular on Social Media

Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…

Brand Yourself AsCommunication & NetworkingPositioningRelationship NetworkingReputation Management

Should Personal Branding Take a Page from Celebrity Branding?

I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”.   It started with the movie studios in the 1920s and 30s.  Studios would select talented actors and create roles for them, complete …

Communication & NetworkingJob SearchLifestyle & Habit BuildingRecruitment & Job SearchRelationship NetworkingReputation ManagementSocial Media

It’s Not Enough to Just be a Better Mousetrap

There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”

We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …