The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
Roger Federer and Personal Branding
In Wimbledon 2008, Roger Federer found himself down to Rafael Nadal 2 sets to none. Roger was playing for his 6th Wimbledon title in a row; Rafael was playing for his first – either way, history was going to be made.
Roger was winded, discouraged, and it seemed like a 2 sets to none lead …
Recent College Graduates Listen Up | Build Your Personal Brand
While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …
19 Qualities of The Best Handshake in the World
Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.
How important is a handshake as a way to brand yourself?People shake hands all the time.
Unless your handshake is particularly bad, people will rarely react negatively to …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
How to Avoid Being the Victim of Mistaken Identity
Have you ever been mistaken for someone else? Here’s how your personal brand reduces your risk of being a victim of mistaken identity.
It can happen to youCases of mistaken identity happen all the time and not always in the ways you might think.
Such as when…
A credit company mixes up 2 people…The Sharpest Tool in the Shed
I’m sure you’ve heard the statement “S/he’s not the sharpest tool in the shed” which means that you think that person’s certainly not the best and the brightest in their community, field, business, office or organization.
You definitely want to be the “sharpest tool in the shed”. Do you know what it takes to be …
Personal Branding in Social Media Marketing Class at UCLA
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of …