Use Personal Branding to Increase Your Sales
A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …
Personal Branding that Can Work for Anyone
Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.
The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …
Personal Branding Road Signs | Pass with Care or No Pass
On the back roads of New Mexico, you’ll drive on lonely two lane highways that will every now and again feature these signs… “Pass with care” and then “No Pass”. There are times when there are huge 18-wheelers blocking your progress as well as your speed down the highway and you might make the decision …
Don’t Put Off Personal Branding to Focus on Keeping Your Job
Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.
They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …
Ask the Readers: Surgery to Improve Your Job Search Odds?
How far some people will go to get hired.
Cosmetic and plastic surgery entered the mainstream years ago, but outside the adult and many modeling industries, it’s still rare to hear about people getting “enhanced” specifically for the purpose of finding a job or finding a better job.
Not anymore.
My Twitter friend @shim34 sent …
Setting Up for Successful Follow-up
The follow up process is one of the areas of networking that still seems to confuse some people. Most realize that meeting someone at a networking event for five minutes isn’t enough to build a relationship, and that follow up is critical.
The fortune is in the follow-upBut while they may have good intentions …
The Difference Between Being Great at Your Job and Loving Your Job
My friend Jacob currently sells ads for a web 2.0 company. He’s a beast on the phone, relentless with customers, and has the highest client conversion rate out of anyone at his office. He’s darn good at selling, but you know what? He hates it. He walks into work every morning with his head down, …
Personal Brand Taglines
I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers: the brand tagline.
For the class, I’ll be looking at taglines for cities, counties, and countries. But …
Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
Build Your Personal Branding Timeline
When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead …