When I first read about personal branding, I immediately understood how I could benefit from creating my own unique personal brand. Just like myself, most people have the “a ha” moment quite quickly after being exposed to personal branding. It’s pretty hard to make an argument against personal branding when its benefits are so positive and potentially life changing.
Then why is it that so many people don’t get started creating their personal brand?
It’s an interesting question and there are many answers (I mean excuses) that get tossed around when you ask somebody this question.
I’ve come to find that the majority of the answers to the, why haven’t you started creating your personal brand question, are rooted in a lack of knowledge or perceived expertise in the technology used in personal branding.
The technology just overwhelms many people. They tell themselves their not good at it and before they even get started they’ve created enough negative mental attitude to crush any chance of success.
Don’t let this happen to you.
I urge you to take a different approach when starting to create your personal brand and throughout your personal brand’s evolution.
Make this your mantra: If there is something I don’t understand, I will seek out the answer.
That’s it.
I guarantee if you take this approach and use this mantra you will find yourself attacking the things you don’t understand and finding the solutions instead of the excuses. Find enough solutions and you will create momentum and momentum is tough to stop.
I recently attended a presentation given by Dan Schawbel and was blown away by the types of questions that were asked. All the questions could be classified into the “technology bucket” or “how-to” type questions.
“How do I use social networks to create more demand for my business?”
“I’m not good with coding, so how do I create my own blog?”
“I’m unemployed. How do I use personal branding to get a new job?”
All I could think of was the mantra that I’ve shared with you in this post and how it could benefit everyone sitting in the audience, “If there is something I don’t understand, I will seek out the answer.”
I remember the days when everything about personal branding was new to me, including the technology. If this is true for you, use Google and Google blog search as your personal resources to find the answers to your questions. All I did was seek out the answers through using Google and reading some great blogs like this one and before I knew it I had created my own personal brand that has led me to some great opportunities.
I wish the same for each and every one of you!
And remember the mantra — “If there is something I don’t understand, I will seek out the answer.”
