Brand Ryan Says 30% are Takers?
Wow, what a brand platform! First, Republican candidate Romney pronounces 48% of us as not taking responsibility for ourselves, and then his running mate Ryan says 30% of us are “takers” not “makers.”
Who is the angry candidate? Who seems foreign to America?
The current Republican brand – or at least the brand that’s pounding …
Are You Branding Your Competencies, Characteristics and Intangibles?
The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial …
The Personal Branding Weekly and Daily LinkedIn Importance
This week we were challenged to live our life more curiously; what happens when there’s a huge disconnect between words and actions and the importance of criticism without being a ‘door mat’.
In fact, if you missed any of them this week – they’re right here:
Are You A Catalyst? by Deborah…Stop Selling Yourself. Start Playing It Cool.
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: I’m in the middle of a job search, and a friend just referred me to someone who works for one of my target companies. Should I include my resume and cover letter when I contact this person?”
Pete’s …
Tailor Your Personal Brand to HR and Hiring Managers
You already know that your resume is a marketing document, not a job history. You also know that your resume isn’t about you — it’s about your audience.
When working through the job search, your personal brand (and your resume) needs to speak to several audiences. It needs to speak to a computer program to …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
Promotional Gifts as Part of the Nurturing Campaign
Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.
But, have you thought of the concept through? Is the “gimme” the end of your campaign …
How Non-Communicators Can Showcase Communication Skills
Unless you work in a communications field (i.e., journalism, public relations, marketing), it can be hard to showcase the oh-so-important communication skills employers look for. You might not have links to hundreds of blog posts you’ve written. For example, graphic designers often have little cause to demonstrate their superior writing skills, yet employers still want …
Are You A Catalyst?
There is a popular saying paraphrased from Gandhi that says, “be the change you want to see in the world”. I adapted this for this article to say “be the catalyst you want to see in the world”, someone who makes good things happen. This creates energy, vitality, good will and ultimately results and success.…
Does Your Resume Do These Four Key Things?
Your resume has to accomplish a lot in this economy.
It needs to speak in the right language, it needs to tell the story of your personal brand and it needs to focus on the right thing (hint: it’s not you or your work history).
But, when push comes to shove, your resume really needs …