What A Massive Pimple Can Teach You About Resumes
Imagine that you have a big first date tomorrow night. You’ve been excited but nervous about this date for the last week. The person you are going out with is HOT and you want to make a great first impression. Unfortunately, you woke up today with a massive pimple on your forehead. Hey, zit happens.…
Answering The Question Behind The Question
Have you ever been asked a question that is really asking something else.
The answer is YES!
We all have. In fact, we both ask and answer questions every single day that are really addressing something else.
A wife might ask her husband if she looks nice… when really, what she wants to know is …
10 Tips for Trade Show Sponsors
Tradeshows serve a purpose. Tradeshows are also very expensive.
Trade Shows are the Most Expensive leads you’ll ever generate. Make sure you Do Events Right. The First Time and Every Time.
This post is for SPONSORS of booths at trade shows. Whether you are part of a global company and especially if you are part …
The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
How To Choose Your Personal Brand – Part I
Do you have your basics covered?
If you’re just getting started with personal branding, here’s what you need to keep in mind as you design your brand.
If you’ve already chosen a personal brand, use this guide to make sure you haven’t missed anything, or perhaps to realize that you can get better results with …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …
Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
6 Reasons Why People Don’t Succeed
Is success relative?
Shouldn’t success be defined by what we believe, rather than defined for us by what others think? When you look at different people who you believe are successful, what do they do and have in common?
America’s Foremost Business Philosopher Jim Rohn believes, “failure is not a single, cataclysmic event. We do …
How To Look Credible Even If You Lack Experience
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: How can I look credible if I’m just getting started in a new field?”
Pete’s Response:
If you have been featured on national TV or have written a best-selling book, you don’t need to worry about being seen …
Make Your Personal Brand Pass The Resume Scan
One of the reasons that resumes are so hard to write is that they have to speak to many different audiences — and to be compelling to each of them.
On top of that, they have to sell you in 5 seconds or less.
And, let’s be honest, …