Tag: Brand Attributes

Communication & NetworkingRelationship Networking

The 10 Commandments For Concrete Confidence (Part 2)

Last week, I discussed how your self-image forms the foundation of your personal brand, and we covered the first 5 of “The 10 Commandments For Concrete Confidence.”  Here are #6-10:

6.  Surround yourself with winners.  Attitudes are contagious.  If you consistently hang out with negative, defeated people, you will develop a more negative mindset.  If …

Brand Yourself AsCareer DevelopmentLifestyle & Habit BuildingMarketing & Personal BrandingPodcastsRelationship NetworkingReputation Management

Create Your Personal Brand…then Be It!

I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.

One thing I …

Communication & NetworkingNetworkingRelationship NetworkingReputation Management

How to Know When Your Personal Brand Isn’t Working

You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.

But after all that work, …

Brand Yourself AsRelationship NetworkingReputation Management

The 10 Commandments For Concrete Confidence (Part 1)

Your resume is perfect.  Your cover letter is flawless. Your wardrobe would make Coco Chanel or Giorgio Armani jealous.  And, guess what?

None of it matters unless you have the confidence to match. The foundation for your personal brand is the way you view yourself.  When you have genuine self-confidence, your body language screams, “I’m …

Communication & NetworkingRelationship Networking

Lessons from Snooki: How to Revamp Your Personal Brand

When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or her professional field. Effective personal branders move with the tides of the job market and are masters at reinvention.

Some noteworthy examples of such transformations are evident in no stranger a place than reality television, …