Tag: authenticity

Pokemon Go Job Hunting
Relationships & Personal Growth

Identifying Authentic Brands: 10 Signs to Watch For

What is one sign or aspect you look for when determining if another brand is authentic?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of …

Choosing the Right Mentor
Relationships & Personal Growth

17 Ways to Make Your Brand More Authentic

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Develop a Persona 

“Create a developed persona for your …