Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Defining Your Personal Brand
Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you …
Your Personal Brand Has a Half-life
Relationships are only as strong as the value placed on the relationship by the least interested party. In other words – reciprocity defines the value of a relationship.
Consider: a guy may invest a great deal into a potential relationship with a girl (flowers, concert tickets etc). However, the bonds of their relationship are …
Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …
How to Find True Happiness and Be Successful in 2009
Today, I spoke with Gretchen Rubin, who just might be the happiest woman on earth. She shares her happiness tips everyday on her world famous blog (over 17,000 subscribers), while blogging at the Huffington Post, being an author of several books and, soon, taking over the world. In this interview, Gretchen reflects on 2008, gives …
In 2009 Hire People With Large Social Networks For Free Promotion
We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …
Road to Me 2.0: My First Video Interview For the Book
Recently, I was interviewed by Rick Burnes of Hubspot about my upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success. As of today, my book is doing very well on pre-orders, ranking #26 on Amazon for job hunting bestsellers, #54 for web marketing and #70 e-commerce. I want to thank everyone for …
David Armano Reveals His Personal Branding Secrets
Today, I spoke with David Armano, who is a well-known blogger and visual expert. He’s best known for his marketing diagrams and speaks at a lot of industry events. I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …