A Vision for Personal Branding in the Workplace
The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …
Personal Branding Interview: Ehud Furman
Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …
The 2009 Personal Avatar Size Reference Guide
You’ve read the 11 Rules for Best Personal Branding Results with Avatars, have a perfect image for your avatar and want to get started visually improving your personal brand online. This handy reference will help you do just that.
What you need to know before spreading your avatarMost sites only use square images
If …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
Personal Branding Interview: 800-CEO-Read Founders
Today, I spoke with both Jack Covert and Todd Sattersten, who both operate a very popular website called 800-CEO-Read. They just published The 100 Best Business Books of All Time and are here to talk about the importance of starting a blog if you’re interested in writing a book, as well as their favorite business …
Personal Branding Interview: Juliette Powell
Today, I spoke with Juliette Powell, who is an author, blogger at the Huffington Post, and entrepreneur. We talk about her new book on social networking, how Obama’s social media campaign was successful, more about which social networks you should register for, networking strategies and more.
How did you come up with the title “33…
11 Rules for Personal Branding Results with Avatars
Here are the rules for personal branding to reinforcing your personal brand online:
What is the goal of your personal avatar?If your avatar is meant to help people recognize you online only, the choice of image isn’t as important as the necessity to use the same image wherever you can.
However, if your avatar …
Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …