David Armano Reveals His Personal Branding Secrets
Today, I spoke with David Armano, who is a well-known blogger and visual expert. He’s best known for his marketing diagrams and speaks at a lot of industry events. I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …
How to Lay the Brand Foundation for a Consulting Business
Reader question<
“I have recently gone solo and started a consulting business (with a handful of employees)… from a social networking branding perspective (i.e. twitter, blog etc.) should I concentrate on building myself or my company brand. I know the answer is both, but which one first and foremost would you recommend, for example should …
Leo Babauta Helps Us Achieve Personal Branding Zen
Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.net and has been writing for decades on work concentration and management. We talk about his success story, why it’s important to work smart (not just hard), how to stay afloat in the …
2009 is the Year of the Niche Gatekeepers
This year, I wrote an article called “5 Steps to Becoming the Gatekeeper of Your Personal Brand,” and today I’m telling you that you need to follow those steps immediately. In 2009, there will be new gatekeepers or those that own a niche on the web. Trying to own your own mainstream media news website …
What Social Media Tool Reveals the Transparent Brand You?
You might think this is a trick question, but for now, it’s not. I’m the most transparent on Twitter. After Twitter, I reveal more of my personal brand on this blog and then on Facebook. I’m known for different things on different services and manage my brand slightly different right now because the audiences vary. …
Build Your Company’s Brand and Your Brand Will Reap the Rewards
Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously. His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively. Instead of cold calling a customer or applying for a job with …
Each Content Posting Reminds People Your Brand Exists
A lot of my friends, colleagues, ex-classmates and family wonder why I post ten times a week on this blog, in addition to filming podcasts, tweeting roughly fifty times or so per week and more. There are a lot of reason to be a content producer, not just a consumer, but today I want to …
2009 Personal Branding Predictions
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I’m very surprised that no one has posted about their predictions for 2009 yet. I’ve seen a lot of “best of 2008 posts,” but no predictions! One can only assume that you will see a flurry of posts in the next couple of weeks, as thought leaders are trying to make predictions for next …
Create a Winning Social Media Strategy For Your Brand
Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …
The Real Way to Get a Job Using Social Media Revealed
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
The question everyone is asking right now is “how do I get a job”? This is the wrong question to ask yourself because it forces you to apply to positions that aren’t the best-fit for your …